One of Japan’s most innovative contemporary designers and restaurateur, Shinichiro Ogata’s lecture explores the connections between design and sweet making.

This interest in merging disciplines is a prime example of the overall concept behind Simplicity, an organisation concerned with adapting the traditional in order to keep it relevant to contemporary lifestyle. Ogata regards food as being the origin of culture, and chose the classic Japanese sweet shop as an ideal way of expressing the concept behind his design studio. In the lecture Ogata will describe how he brings his aesthetics to adapt the traditional Japanese craft of sweet making.